Since the advert's unveiling, it's been one of the most Shazam-ed tracks in the world, been re-worked to feature Big Sean, and has been streamed almost 3 million times in the UK across all streaming services.įollowing their recent appearance on Later. Their song Down - a sparse, electronic-meets-R&B number - soundtracked the first Apple AirPods commerical earlier this year, leaving plenty of people curious as to who was behind it. The latest feeling the effects of Apple's reach are US pop duo Marian Hill. Apple in particular have been responsible for breaking a number of artists globally over the last ten years, including The Ting Tings, Jet and Fiest. Music acts finding success via the medium of a TV advert sync is not to be underestimated.
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